Apple Helps Push U.S. Watch Sales to Biggest Drop in Seven Years

Apple Watch, Luxury Watch, News, Rolex

U.S. watch sales fell the most in seven years in June, one of the first signs Apple Inc.’s watch is eroding demand for traditional timepieces.

Retailers sold $375 million of watches during the month, 11 percent less than in June 2014, according to data from NPD Group. The 14 percent decline in unit sales was the largest since 2008, according to Fred Levin, head of the market researcher’s luxury division.

Structure Series by Rubber B



Rubber B, already known as “The Ultimate Rubber Strap”, and creator of the first and only Vulcanized Rubber straps engineered for blocked integration to Rolex and Panerai watches, has released the ultimate collection of luxury watch straps for all universal luxury watches. 

Watches you Need to Know About Now


With all the countless of watches that are available on the market, Bloomberg Businessweek has narrowed down 8 of its favorite watches that are valued in aesthetics and mechanics . Read along and pick your favorite so you can be on the top of the waiting list.

The Equation of Time complication elevates the simple Radiomir 1940 without being pretentious

The Equation of Time complication elevates the simple Radiomir 1940 without being pretentious

ToyWatch Breaks the Luxury Mould


Total Stones Luxury WatchWhen most people hear the term “luxury watch”, the same tired design pops into the minds of the collector, the novice, and the uninformed buyer. Metal, a round watch face, a chronograph, and the same-old-same-old. There is, however, a new kid on the block. ToyWatch is making waves in the high-end watch sector. Among names that have dominated for a hundred years or more, they are making a name for themselves after just a little over seven years.

Breaking the Mould

ToyWatch hit the ground running. Their Total Stones Collection in 2006 was a never before seen take on the high-end watch. The line’s description “Shocking reinterpretation of timeless classics. The unexpected tourbillion, the outrageous pavè transparencies, the charming chromatic mix” says it all. And what did they do the very next year?

Skull WatchThe Skull Collection. This set of watches introduced an irreverent tone into the industry that challenged conventional thought of what a luxury timepiece could be. Their jewel-encrusted symbols stuck a chord with the fringes of the watch collector blogosphere.

Then, in 2008, they launched the FLUO Collection. Almost instantly, ToyWatch built a loyal following the world over for its consistently fresh approach on an industry that was beginning to dull. The FLUO Collection and ToyWatch models were worn and promoted by everyone from Oprah to the first lady herself.

Building a Luxury Watch Brand

Just a few years success does not a brand make. In the years following their Fluo luxury watchesFLUO collection, ToyWatch continued to create some of the most authentic, charming Italian-inspired watches in the industry. Their Ceramica and Kris lines gave watch collectors something new, fresh, and dynamic to collect.

In the years that passed, they developed collection after collection that challenged the traditional establishment. With a skeleton watch launched in 2009, this is a watch maker that stays ahead of the curve of style, technology, and fashion. Want to see the rest of the watches from ToyWatch? Visit their watch collections page.

The Smart Watch Revolution and the Smarter Watch Strap

customization, News

Whether we like it or not, the smart watch is here. With the release of Android Wear, it looks like every other technology and watch maker could smartwatch imagebe throwing their hat in the ring. At the moment, however, most of the wearable watches have watch straps that are more than lacking in the design department. 

Does the impending smart watch revolution mean a renewed interest in watch customization? If so, companies like the one at are likely to see some serious growth.

Smart Watches and the Watch Industry

macro watch strap imageWhen we say that watch makers are beginning to throw their hat in the ring, we mean that tech companies are taking some of the best employees the watch industry has to offer. The best example? Apple just recruited TAG Heuer’s vice president of sales, Patrick Pruniaux. Since the iWatch could be launched as early as this fall, TAG Heuer’s vice president will likely get the ball rolling on the right foot. 

The thing is, we have yet to see a visually striking smart watch. Wearable technology has a problem of fitting impressive technology in a small space. Unfortunately, where they do have space (the watch strap) seems to be an aesthetic afterthought. It’s likely that smart watches will be worn on a daily basis by many, so the watch strap should fit well and look even better. 

For smart watches that don’t use the strap to add technology, it might just be that watch strap customization options at will be the choice of the savvy consumer. 

Smart Watch CustomizationRubberb strap macro

Part of the crowd that is likely to buy these smart watches will be young professionals and corporate leaders who need constant connection. These are the same people who wear Rolex and Panerai watches to make a statement. Odds are, the design of the watch straps on the current generation of smart watches won’t be enough. 

Luckily, that’s where companies like RubberB step in to make the wrists of the world a little bit more beautiful. 

Classic Cars and the Rolex Bracelet: The Monterey Motorsports Reunion

News, Rolex

Rolex Sponsored Rally

The Rolex Monterey Motorsports Reunion combines classic cars with classic style. This year, the rally is chalk full of at least 533 beautiful classic cars representing the rolex bracelet and watch empire. For clean lines that reflect such vehicles, many are turning to RubberB custom watch straps. The Monterey Motorsports Reunion is going to take place from August 16 to August 18 and will already be featuring vehicles from the 1961 Alsbury Special to 58 different Corvettes and much more.

Rolex Sponsored with a Corvette Focus

This year the Chevrolet Corvette is celebrating its 60th anniversary. With six decades of quality, Chevrolet is celebrating their beloved sports car with the help of the Rolex sponsored Monterey Motorsports Reunion. In fact, the poster for the event displays the 1967 Chevrolet Corvette No. 9 which was driven by both Bob Bondurant and Dick Guldstrand.

The anniversary of the Corvette will be the focus of the reunion race this year, but many other cars from across several decades. This classic car event is a well-attended reunion that offers spectators the chance to view vehicles at their peak of performance. Alfa Romeo, Jaguar, Morgan, Porsche and more will represented at the annual race.

A Rolex Bracelet Style

Obviously, the Rolex Monterey Motorsports Reunion offers a classic sense of style in the cars it brings to the table. Rolex watches are the perfect sponsor for such a classic event. With over 100 years of classic watch making experience, Rolex offers a classic aesthetic for those looking for a quality timepiece.

Since Rolex strives to keep its classic aesthetic, it does tend to offer fewer strap choices than some might need. Rolex bracelet options are narrowed down to leather and metal straps. These straps do offer a large amount of customization options, but other strap types are available from third party suppliers such as RubberB.

Rally Information

Those who wish to attend the Rolex Monterey Motorsports Reunion can simply visit the Mazda Raceway website. Advance general admission only costs $50 per ticket and three day tickets are priced at just $130. As is mentioned on the Mazda Raceway website, more information can be obtained through the phone number listed below.

(800) 327-7322